朗饰先生：跟随四个全球大趋势 欧式设计逐渐退却

【采访背景】德国朗饰壁纸是有着150多年历史的壁纸品牌，不断开发具有创新设计的产品始终是公司所追求的目标。2003年，德国朗饰正式进驻中国市场，经过十余年的发展，如今，德国朗饰已经成为中国壁纸界最的品牌之一。目前朗饰公司在中国已经建立了覆盖各省区的销售网络，并在一二线城市拥有400多家朗饰专卖店。

2014年初，朗饰壁纸隆重召开经销商大会，让我们一起见证朗饰壁纸的成长与发展，畅谈朗饰在中国的发展、产品和品牌升级，并分享朗饰的经验与未来的规划。

采访嘉宾：德国朗饰集团总裁 朗饰先生

采访时间：2014年3月5日

采访记者：孔雪丽

【采访实录】

【记者】朗饰壁纸产品一直都拥有广泛的极佳的用户口碑，请问刚刚发布的2014新品有哪些设计亮点？

Rasch wallpapers have well public praise in Chinese consumers, could you please introduce the new collections of 2014 and the design highlights?

【朗饰先生】The design process in Rasch is international design process, the product is developed in 5 different countries, according to the different market levels.

朗饰壁纸的设计过程是国际化的设计过程，产品在五个不同市场层次的国家进行研发。

And we follow 4 general big worldwide trends, and all the books are classified on these 4 design trends which are truly international.

我们跟随四个主要的全球大趋势，的样册都在这四个国际化的设计趋势基础上进行分类。

We launched 16 books in Beijing exhibition, and I just like to pick 2 of them that are interesting and show 2 or 3 designs of them.

这次北京展会我们一共推出了16本新样册，这里我只想选两本令人关注的样册，并介绍其中的2、3款设计。

The biggest trend worldwide but also in china is traditional, and the books that stands most for this trend is the Dovizia 2015. This design stand most for this trend.

全球以及趋势是传统欧式设计，《富丽堂皇 2015》便最能代表这个趋势。

其中这款设计最能代表这个趋势。

The other one I want to show is Trendspots, we ask designers to make outstanding , quirky , international very much trend oriented product, we launched 2 books, they are full of really international design ideas, and some of them are really excellent, like the zippers for example.

另一本我想介绍的样册是《潮流点 2015》，我们要求设计师设计突出的、另类的、国际化潮流的，以及有趋势导向的产品。这个系列我们推出了两本样册，他们都具有国际化的设计理念，其中有些设计精彩,例如这款由拉链设计构成的的壁纸。

But the one maybe suit for china would be this one 。

And it gets a lot of attention, it is in lot of design shows this product feature.

另一个更适合中国消费者的设计可能是这款青花瓷。

这款壁纸备受关注，它有设计感也有产品特色。

【记者】朗饰先生，您作为朗饰这个百年品牌现在的掌舵人，您认为壁纸行业未来的发展趋势是什么？

Mr. Rasch you as the head of the company’s 5th generation , what do you think about the development tendency of wallpaper industry ?

【朗饰先生】As I said we follow 4 general big trends, and as I said the biggest trend is what we called traditional design, which really is European design 18-19, the beginning of 20 century in a modern interpretation. And this still is the biggest design trend in china, if you walk around here in the show, it is the majority of traditional design.

正如我所说我们跟随4个主要的全球大趋势，的趋势就是我们所称的传统欧式设计，它是对18到19世纪和20世纪初，真正的欧洲设计的一种当代诠释，这仍然是设计趋势。如果你转过本次展会，就会发现大多数都是传统欧式设计。

But we see this traditional design although the biggest is becog smaller. And that modern design is becog more important, what we believe is that the younger generation of consumers in china, more and more interested in modern design.

但是我们发现尽管这个趋势是的趋势，它却在逐渐退却。现代设计则变得越来越重要，我们相信中国年轻一代的消费者对当代设计更感兴趣。

Personally I like both, but the more interesting is the message you can make your interior design is the modern design.

就我个人而言两种设计我都喜欢，但是当代设计更有吸引力也更适合室内装饰。

And again what is the example for modern design? I believe this sort of book Diamond Dust, is really fashion to wallpaper. Something like this is modern, but maybe more suitable for a relax lifestyle.

我再举个当代设计的例子，我相信这本《钻石星尘 2016》就能代表真正的时尚壁纸。例如这款壁纸时髦，或许更适合休闲的生活方式。