朗饰壁纸白米罗：中国未来将成为的壁纸市场

【采访背景】德国朗饰壁纸是有着150多年历史的壁纸品牌，不断开发具有创新设计的产品始终是公司所追求的目标。2003年，德国朗饰正式进驻中国市场，经过十余年的发展，如今，德国朗饰已经成为中国壁纸界最的品牌之一。目前朗饰公司在中国已经建立了覆盖各省区的销售网络，并在一二线城市拥有400多家朗饰专卖店。

2014年初，朗饰壁纸隆重召开经销商大会，让我们一起见证朗饰壁纸的成长与发展，畅谈朗饰在中国的发展、产品和品牌升级，并分享朗饰的经验与未来的规划。

采访嘉宾：德国朗饰壁纸远东区营销总监 白米罗

采访时间：2014年3月5日

采访记者：孔雪丽

【采访实录】

【记者】首先请您介绍一下朗饰壁纸在中国的整体发展情况如何？

Could you please tell us about Rasch’s development situation in China?

【白米罗】We are working at Chinese market for more than 10 years, at the beginning we experienced the golden age of Chinese wallpaper market, it is very strong.

我们从事于中国市场已经十多年了，最开始我们经历了中国壁纸市场的时期，朗饰也奠定了在壁纸行业重要的地位。

And then 3 years ago we saw the drop, so that is why now it is very important for us to develop our turnover year and improve our performance, more rasch shops in china market ,develop the quality of our customers.

然后三年前我们面临了行业的下滑，那么目前对我们来说最重要的就是提升年销售和业绩，开发更多的客户并在中国市场开设更多的朗饰壁纸专卖店。

To present our products everywhere in china, these is our main task and I believe that we can manage this in the next some years.

我们希望在中国各地展示朗饰壁纸，这些是我们的首要任务，我相信未来的几年我们能够实现。

【记者】中国是朗饰最重要的海外市场，您对朗饰在中国市场的未来前景有什么预期和目标？

Chinese market as the most important overseas market of Rasch, what is your future prospect and target for China?

【白米罗】Yes, of course Chinese market is not the only one of the biggest market in Asia, it is one of the biggest market in the world, this is why this market is very important for us.

是的，当然中国市场不仅是亚洲的市场，也是的市场，这就是为什么中国市场对我们来说重要。

We want to play leading roll in this market, not only among German manufactures, also among the old manufactures which are interesting in Chinese market.

我们想成为这个市场的领导品牌，不仅在德国壁纸品牌当中，也包括其他对中国市场感兴趣的壁纸品牌。

And I think our brand is very strong, we have very good partners here in china, and so I think we have very good potential at the market for the next some years, and I am confident that this market will become the biggest market in the world in the future.

同时我相信我们的品牌强大，我们在中国有很的合作伙伴，因此我相信未来几年我们在中国市场拥有很大的，我也相信中国市场将成为未来的市场。